2024

VOGUE — The Everywhere kind of Bag Campaign

NFT Campaign
Themes Phygital, Earth, Nature, Sky, Space, Metaverse
Materials
Digital 3D Model, Video, XR, Web
Systems
Software Unreal Engine, Blender
Links VOGUE

As part of the Vogue Singapore Talent Prize 2024

Step into the future of fashion with Charles and Keith’s Perline Collection, a whole new companion piece. The “Everywhere kind of Bag” campaign takes you on a journey through the metaverse, showcasing the versatile Perline Bag in stunning digital landscapes. From the serene beaches of Santorini to the bustling streets of a virtual city, each 3D interactive NFT in the collection highlights how the Perline Bag seamlessly fits into every moment of your digital life. With exclusive editions like Beach Pink, City Black, Forest Silver, Sky Brown, and Space White, each bag comes alive with its unique phygital charm. This innovative campaign embodies the blend of fashion and technology, proving that your favorite bag can be your ultimate companion, even in the metaverse.

Embrace the future with Perline 001 - Pink, a prototype crafted for the VOGUE 2024 Talent Prize accompanied by Perline 001’s exclusive Phygital Bag Charm.

The campaign comprises of a cinematic trailer, visual images, phygital NFT and accompanying bag charm, and an Augmented Reality Experience.

VOGUE — The Everywhere kind of Bag Campaign image
VOGUE — The Everywhere kind of Bag Campaign image
VOGUE — The Everywhere kind of Bag Campaign image
VOGUE — The Everywhere kind of Bag Campaign image
VOGUE — The Everywhere kind of Bag Campaign image
VOGUE — The Everywhere kind of Bag Campaign image